Insider's Guide to Self-Publishing Feature Article

Guerilla Marketing and the Self Published Author

guerilla marketing (n) - The art of promoting your book in ways that revolve around ingenuity rather than money.

If you've read our newsletter for any length of time, you know we frequently comment on how a self-published author's work on their book doesn't stop when the writing is done. It is entirely likely that you will spend more time promoting your book than you actually did writing it. The key is to learn how to promote your book effectively without either wasting your time or going broke in the process...

Articles:

#1 - Bookstores are the WORST Place to Sell Your Book! - The desire for bookstore placement leads too many authors to the endless pain of the author-agent-publisher rejection cycle. And, it rarely sells any significant amount of books. The realities of bookstore sales are frightening - far more books fail courtesy of bookstores than succeed.

#2 - How to Write A Book Marketing Plan - A sound and sensible marketing plan for your book is just as important as the writing, design, and publication itself, - no matter how wonderful your book might be, it won't sell itself...

Noteworthy and Timely:

Press Release Targeting - Effectively market your self published book using Press Releases and New Book Announcements.

Making Your Book Better:

Writing Book Cover Copy - It doesn't really fall under the 'make it better' banner - but it is the initial impression your reader will have about your book. It's also the world's smallest space for getting a potential reader to turn into a sold purchaser. You need to grab your target customer's attention and MAKE THEM BUY... all in two paragraphs or less...