Guerilla Marketing
guerilla marketing (n) - The art of promoting your book in ways that revolve around ingenuity rather than money.
Writing a book marketing plan
How often have you heard other self published authors lament their lack of sales? All too often, I’m sure – and all too often, good planning and a smart strategy could have changed those stories...
Author Contract
Author Checklist
Sales Payments
Retail Prices

Using Images, Photos, and Screen Captures

Color

If you are using color in your files, contact your Author Representative who can give you additional guidelines for setting up color in your files. We can produce black-and-white books from color images, but there are things that we need to discuss.

Art & Images

Most scanners produce very acceptable images - when scanning, please make sure to scan your art to the final size you would like it placed at in your book (note this is not the trim size of your book). If we have to resize art here at God's Word you may be charged an additional fee.

All art should be at a resolution of at least 300 dpi (dots per inch); screen shots can be at monitor resolution (72 dpi).

Scans should be produced as 'grayscale' unless you are producing a full-color book.

Image files should be saved as JPG, TIFF or EPS.

Rendered Art

The following software packages will produce excellent quality art files. Regardless of which software package you use, submit sample files early for testing. If you would like to use a package not on this list, contact your Author Representative.

IMPORTANT: Avoid using PowerPoint and Microsoft Word’s art tools. These tools do not produce usable files.

The following software packages produce acceptable art

1. Adobe Illustrator from Adobe is the preferred software for producing high-quality printable art.

2. Visio 2000 from Microsoft

3. CorelDraw from Corel

4. Adobe Photoshop

IMPORTANT: Never embed your art in another program. Link the .eps files to the layout program by reference instead. Always supply the native files along with .eps files and a printout.